Just today, one day after posting about pop-ups I discovered something even more interesting. I was browsing the internet, looking for some one who would refute my prior post (conflicting opinions make great discussions) when I stumbled upon this little thing. I found it on a Google search for "Death of Pop-ups", linked off a post on the Marketing Essentials Blog. They are called Peel Away Ads, and claim to be the replacement for pop-ups.
On there main site the creators claim that peel away ads will excite your visitors, and are non intrusive and easy to use. The idea of the peel away ad is simple, when a visitor logs on they see on your page a small peel in one corner of the screen. With their interest peaked, the hope is that the visitor will mouse over the peel and see the ad. Then, inspired with the user friendliness and cool look of the ad, the visitor will click the link and view your product.
It is true that these ads will indeed be less intrusive than pop-ups, but will they be the end all of internet advertising that they would like you to believe? E-author Christopher Dolan, points out a few obvious flaws in this article. Peel away ads assume that your page has a good layout and open areas for their page curl. More importantly, you can only have one peel away on a page at a time (at least while still retaining a good look) where as you can have countless pop-up/under ads at any one time. So, in short, they may become more common, but a total replacement for pop-ups they are not.
1 comment:
2 good posts - except the one about pop ups doesn't have a link to anything really current. remember that's one of the assignments. good topics, good graphics.
8 points
(you might want to put something in the profile to explain to people the big truck reference - i'm assuming it's from the speech by the congressman with tubes?)
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