You'll love the first fives seconds of this song!

This is something of a follow up to my last post where I analyzed in-video advertising. You could think of it as a part 2, if you will. Now I will address in video ads extremely close relative, and frequent partner, embedded video. If not then I have included one for you to inspect.

Now if you have ever been on any MySpace account page, ever, then there is at least a 90% chance that you have encountered an embedded video file. If not there then you have probably come across one on someones blog, or maybe through a file sharing service, regardless I can safely say that almost all of the embedded videos are of music videos, or humor clips.

While this is all fine and dandy it seems to me like a severe lack of judgment on the part of advertising companies. Here we have thousands of myspace pages, each with a very specific audiance of readers. An audiance that can actually be traced by their account to find out their exact interests. So it seems to me like this would be the perfect opportunity for advertisers to make their products known to exactly the right market, for almost no cost at all.

Regardless, this seems like a tool that remains untapped, as more companies seem to be leaning toward in-video advertising instead. Not that it is bad, but I simply find it foolish to let such a perfect targeting opportunity go untapped. But, maybe that is just me.

P.S. I found an excellent video detailing Google's new in-video ads. You should check it out, they are much less intrusive then the conventional ones.